Thirty-seven years from factory floor to boardroom — cement, building materials, chemicals, infrastructure and emerging industry. PINAQ brings that experience directly into your business: diagnosis through execution, with our fee earned from the gains we create.
Most firms deliver a diagnosis and a deck, then leave your team to implement it. PINAQ works the other way round. We partner directly with promoters, CEOs, investors and leadership teams — inside the business through the strategy, the execution and the weekly review.
Founded by Sumit Malhotra on more than three decades of executive leadership across India's largest manufacturing and building-materials organisations.
"We don't simply recommend change. We work alongside your leadership team to make transformation happen." Sumit Malhotra, Founder
Each route runs on the same operating discipline — only the audience and the format change.
Restoring profitability and operational stability in businesses that are underperforming, in transition, or scaling fast.
Hands-on workshops that build operational and commercial capability in your working professionals and senior teams.
What business actually looks like — for final-year students and young professionals, from someone who has run it.
Cement · Commercial transformation
Commercial transformation, premium positioning and an optimised product mix, held in place by weekly KPI transparency and a performance-linked culture. A 168% EBITDA improvement.
Cement · Volume & channel growth
A ₹5,000 Cr revenue portfolio with ₹500 Cr premium realisation delivered through CRM, channel transformation and logistics route mapping.
Waste processing · Capacity turnaround
18.5% sales growth and 147% growth in value-added products from 259 new customers — ₹600 Cr annual commercial value created with no major capex. Success-fee based.
Cement · Market build from zero
A team of 500+. Two premium products launched, 3,700 primary partners and 11,000 retailers across 12 states. Six volume-linked models built to improve NPS.
He did not arrive with a template. Within the first fortnight he was on the floor with our plant heads, and the questions he asked were ones our own reviews had never surfaced.
Managing Director · Cement manufacturer
What changed was the discipline around the weekly number. Six months in, the review cadence was running without him in the room — which is the part most consultants never get to.
Chief Financial Officer · Building materials
We had been discounting to hold volume for two years. He rebuilt the product mix and the pricing logic together, and margin recovered without us losing the channel.
Chief Marketing Officer · Manufacturing
You work with senior people throughout. We do not staff engagements with juniors learning on your business.
Founder & Managing Partner
37+ years across cement, building materials and manufacturing. Ex-CEO of Vedanta and EasyBuild; former Joint President at Shree Cement and CMO at JK Lakshmi Cement. Leads every engagement personally.
Co-Founder & Core Team Member
Pooja Thakran is a Brand and Marketing leader with 30+ years of experience building and scaling marketing, brand, and communications functions for Fortune 100 and Nifty 50 organisations — including Honeywell, Lupin, Telenor, GE, and ITC Sheraton. She has driven brand-building and go-to-market strategy across banking, healthcare, technology, hospitality, and telecom, delivering market growth, reputation equity, and enterprise value across APAC and global markets.
A trusted advisor to the C-suite, she pairs strategic vision with hands-on execution — spanning performance marketing, digital, and stakeholder communications. She has been recognised among the Top 10 Women Leaders in Marketing & Communications and Top 50 Marketing & Communications Professionals, 2022–2024.
Manufacturing & Operations Expert. A senior manufacturing specialist supporting plant-side diagnostics and on-ground implementation.
Every engagement is scoped first, then resourced. Specialists — technical, financial, legal or sector-specific — are brought in only where the diagnostic shows they are needed, and they report into the same weekly review as everyone else. You are never paying for a bench.
A small fixed fee, plus success fees earned only from the value we create. Not the Big 4 model: at PINAQ the founder works with you, not a team of freshers.
A 15-minute discovery call — not a pitch. We listen to your primary challenge and share an initial read.